Prodea Group signs an exceptional anniversary for Lagostina. The historical Piedmontese company, a leader in the steel cookware and pressure cookers production, chose Prodea Group to celebrate its 120th anniversary at the company’s historic headquarters in Omegna, after a century of successful Made in Italy excellence.
An important media event full of meaning for Lagostina, which opened the doors of its production site in the presence of Groupe SEB President and CEO and Antonino Cannavacciuolo, Michelin-starred chef and Lagostina brand ambassador, together with local institutions. On the occasion, Prodea Group’s team of professionals rethought the set up of Lagostina historical museum, creating a stylistically organized exhibition itinerary that traced the topical moments in the history of the brand and its precious models, up to the latest ‘ Icona’ line of cookware presented through a 3D video and laser show.
After a guided tour in the factory concluded with a light aperitif, photos opportunities and interviews with Cannavacciuolo and local media, the celebrations moved to Villa Frua for the gala lunch. In the beautiful early 20th century residence overlooking Garda Lake, Prodea Group showcased the reveal with special effects introducing the new ‘Icona’ cookware collection.