Prodea Group produced the first Costa Global Summit, an exclusive Costa Crociere event organised at the Allianz MiCo in Milanto present the Company’s 2025 innovations focused on the Company’s ability to create wonder.
The event, hosted by the entertaining Gianluca Gazzoli, welcomed over 2,500 people, important partners, travel agents and special guests such as Ambassador Bruno Barbieri, Chef Ángel León, Vanity Fair’s European Editorial Director Simone Marchetti, Publicis Worldwide and Publicis Groupe Italia Creative Director Bruno Bertelli, and many others. These important guests brought to the stage their vision of the concept of Wonder and how to reconnect people with the beauty of the world, through travel moments that Costa made even more remarkable and unforgettable.
It started with the evolution of brand positioning, centred on the rediscovery of wonder in the travel experience, and then went on to reveal the spectacular new Sea destinations, designed by artistic directorLuca Tommassini. The focus was also on the importance of the ship and its ability to customise every experience on board – in terms of design, comfort, gastronomy and attention to sustainability. Closing the plenary session the performance, specially conceived for Costa, by Urban Theory, one of the world’s most popular dancers and artists.
The event ended with the ‘White Moon Party’, a show created by Luca Tommassini himself to tell the story of one of the Caribbean’s new Sea Destinations through a spectacular performance. The show was enhanced by the Purple Disco Machine DJ set. Prodea Grouptook care of the production of this spectacular event, from event design to staging, as well as the technical and organisational Secretariat