Three intensive days introducing the new 408 to the Italian and international press, to Italian dealers and B2B customers, in the presence of the most important Stellantis Group managers, of which Group CEO Carlo Tavares, Peugeot CEO Linda Jackson and Italy Country Manager Santo Ficilli.
Three days in which Prodea Group took care of every aspect, from the organizational secretariat and fittings, to the emotional opening video.Two world premieres, under the sign of PEUGEOT allure, that on Monza racetrack presented the new 408 to celebrate the brand’s return to the Endurance World Championship with the 9X8 Hypercar.The event took place in the circuit Hospitality Building, facing the race straight, where a highly scenographic set-up was equipped featuring different elements, representing PEUGEOT transition from the track to the road, in a changeover of technology and innovation, in addition to the emotional and seductive effect, typical of the Lion Brand.
An imposing circular structure, built to introduce at best the new 408 concept “unexpected from every angle” and the “blue box” linked to the launch campaign, revealed the new car on a rotating amazing platform.