Two appointments, in the cities of Rome and Bologna, for the launch of the new XC60 in front of an audience of VIP’s, journalists and selected clients.
In Rome, the new XC60 is unveiled for the guests in a location of absolute excellence, the Fuksas Lantern. The reveal of the car, positioned in the middle of the room, is announced on big LED screens and accompanied by a video with a strong emotional impact.
The event in Bologna is hosted in the historic and fascinating court of the Archiginnasio Library, an ancient university building, entirely covered, for the occasion, by a Crystal fabric structure. In this venue the guests were able to experience a technological and immersive reveal, thanks to 6 large LED screens positioned around the perimeter of the court and centrally arranged to form a massive cube.