The press conference of the first full electric flagship car of the German group took place between Milan and Champoluc.A two days for journalists in the sector imagining a quiet weekend in the mountains surrounded by greenery, in support of the culture of environmental sustainability.

Sixty journalists divided into 3 groups had the opportunity to experience the electric driving to the fullest test-driving from the headquarters of BMW Italy to the enchanted views of the Val d’Aosta up to Champoluc.
The stay and the excellent gourmet dinner took place at the “Au Charmant Petit Lac” Ecohotel, specifically chosen as an example of true sustainability; thanks to the geothermal system and the use of natural materials, the hotel is an excellence in offering green comfort and services without any impact on the surrounding nature.