For the launch of BMW New R18, a motorcycle that recalls the history and the most iconic features of the Double Elica brand, the National Launch took place in the fantastic scenery of the Langhe Piemontesi.Press Riders have been hosted in the enchanting setting of the Gresy in the Langa, the farm of the highest level linked to the Cisa Asinari Estates of the Marquises of Grésy, historical Piedmontese winery, whose roots go back to the late eighteenth century.

This is where the Test Ride started!

Guests drovein the typical hills of the Langhe to reach Cantine Contratto in Canelli, one of the oldest and most specialized wineries in the production of the Italian Classic Method. It was possible to visit the historic cellars, whose history dates back to 1867.