The launch of the new IKEA Centers at Roncadelle is an opportunity for an extraordinary show of light games, projections, mirrors and stunning performances.
A great party that alternates entertainment and institutional moments. The expedient for a show created with the most advanced technologies and that revolves around the theme of light and the values of the Swedish brand. At the center of the scene an imposing sloping mirror allows you to play with the interaction between video and performers, in a continuous reflection of plans and perspectives that create a show give a mesmerizing feeling of absence of gravity.
Great attention is also paid to the event’s teaser, created through a guerrilla marketing activity that has involved the cities of Bergamo and Cremona and an engaging schedule, during the weekends, with stand-up comedians shows, meetings with web-stars and exiting workshops for children.