A record delivery: 1.495 Fiat 500s handed over, in less than two days, to the lucky winners of the competition to celebrate Esselunga’s 60 years of activity. An historic event, certified by the presence of the Guinness World RecordTM Official Judge and who decreed the event entry into the record books.
Memorable “coup d’œil” of the 1,500 Fiat 500 White Pastel with Ivory interiors deployed along the testing track of the Mirafiori plant, the place where many of the historic cars of the group were tested and that have helped to build the history of the brand.
The production and the entire logistics of the “record delivery” was entrusted to Prodea Group which successfully completed the 1.495 deliveries of the Fiat 500 “Esselunga” in just two days, thus entering the Guinness World RecordTM for the highest number of cars won in a prize competition.