A really unusual format for a corporate event: an innovative and rhythmic news in English, on the model of the Anglo-Saxon Breaking News, conducted in studio by Guido Meda and Federica Masolin, two of the most famous faces in the world of engines.The two conductors gave the line to six “reporters in the field”, each connected by a representative point of the FCA world: from the production line of the New 500 electric to the Museum Alfa Romeo in Arese, from the Experimental Construction Plant in Mirafiori to the FCA Heritage Hub.
Many speakers to give life to 45 minutes of intense presentation, full of rhythm and content: the result was a virtual conference, new and dynamic in its format, which met with great success among guests, who have been able to know all FCA brands news from different real FCA world environments and directly from the words of their managers.Airing of FCA – FLEET & BUSINESS NEWS for the entire EMEA Region, subtitled in five languages, took place on January 14th, 2021 at 10:30, to stream on a dedicated platform, with the participation of almost one thousand key client fleet&business.