IN A PRODEA GROUP EVENT, FIAT CELEBRATES 100 YEARS OF DISNEY WITH FIVE SPECIAL TOPOLINO CARS.
The event, awarded after a tender, took place at the historic Lingotto racetrack in Turin.
On Disney’s 100th anniversary, FIAT paid tribute to two icons united by the same name – TOPOLINO (Mickey Mouse)! – by presenting five unique interpretations of Fiat Topolino, four designed by the Centro Stile FIAT and one featuring one of Disney’s most famous artists, Giorgio Cavazzano.
As the location for this international event – which was attended by more than 120 guests including journalists and institutions – the Lingotto in Turin was chosen, which celebrated 100 years in 2023, just like Disney. It was here that the five automobiles were unveiled: in addition to Cavazzano’s celebratory design, the other four Topolino were each paying homage to a different distinct artistic movement, revolving around four themes: historical, modern, street and abstract.The event was managed, after the tender awarding, by Prodea Group to celebrate and highlight how the Disney character has remained connected to FIAT from the 1930s to the present day, being the nickname of the first iconic Fiat 500 and today still naming the new electric quadricycle. Prodea Group managed every aspect of the event: from the general concept to the creative outset of the reveals, from the organisation to the logistics, from event design to set design, and then the AV, the opening video theme song, transfers, and the organisational secretariat.