JEEP SELECTS PRODEA GROUP TO PRESENT THE NEW AVENGER AT FIRST DEALER MEETING IN 2023.
The event, awarded after a tender, took place in Milan at the Tag Calabiana.
A series of previews in the name of freedom and adventure for Jeep, which, at the Tag Calabiana in Milan, presented the New Avenger model, the New Grand Cherokee, and the absolute and exclusive preview for Dealers of future Jeep projects in the “first vision.”
Dealer Meeting 2023 was awarded, after tender, to Prodea Group. Over one intense day – March 22, 2023 – Prodea Group took care of every aspect of the event, from set-ups to videos, from the organizing secretariat to content and catering.
The heart of the convention was the presentation of the New Avenger, in both 2×4 and 4×4 versions, in both electric and fuel versions. The event was attended by top managers from Stellantis and the brand, including in order of speech: Novella Varzi, Country Manager Jeep Italy, Daniele Calonaci, Head of Jeep Design Enlarged Europe, Gabriele Conti, Marketing Manager Jeep Italy, Eric Laforge, new Head of Jeep Enlarged Europe, and Santo Ficili, Country Manager Stellantis Italy.