LAPHROAIG WHISKY
For the iconic whisky of the Hebrides, we have transformed an institutional moment into a special occasion to give guests a surprising and inspiring experience, immersing them into an inspirational world expressing values and characteristics of the brand.
Laphroaig PR event was held Friday, June 25, at Officina Milano, top cocktail bar entered this year in the prestigious 50 Best Cocktail Bars in the world list. The afternoon event host some of the top Italy’s bartenders trying their hands in video shooting, recording their impressions about their “Your First Laphroaig”.
In the evening, 15 among Italian greatest newspapers were engaged in video and photo shooting the claim of the evening “You’ll always remember your first Laphroaig”. Journalists then were served a 6 course, starred dinner prepared by chef Giuseppe Iannotti.
ROKU GIN
For the exotic Roku Gin of Japan, we have transformed an institutional moment into a special occasion to give guests a surprising and inspiring experience, immersing them into an inspiring world expressing the values and characteristics of the brand.
Roku PR event was held on July 8 in Sorrento, at the Hotel Majestic Palace, where 25 journalists and influencers were invited to discover the secrets of the link between Roku Gin and Japanese nature and culture. The claim is simple, clear, direct, there is no need for anything else: “Alive with seasons of Japan”.The event took place in 4 moments dedicated to the four seasons, in 4 specific locations of the hotel: Summer in the garden, where guests could discover the silent secrets of the traditional Japanese tea ceremony, led by master of ceremonies Yoko Takada.
Autumn at the Dry Martini Terrace where aperitif and cocktails where the stars created specifically by Lucio D’Orsi, General Manager and top bartender of the Majestic.
The dinner by the pool was the central moment of the Winter season, with dishes specially created by starred chef Mario Affinita of the restaurant Don Geppi. After dinner time took place on the second terrace of the hotel, overlooking Sorrento Peninsula gulf, with Vesuviobackground to Sakura based drinks prepared by Lucio D’Orsi.