PRODEA GROUP SIGNS TEORESI GRAND TOUR: CONNECTION DAY.
The 2024 edition took place in a new and revolutionary format compared to the previous ones. Teoresi met the world of cinema to give life to the first corporate film conceived by and for Teoresi, which was broadcast online in cinemas and locations in the cities where their main offices are located, on October 16, exclusively for colleagues.
Adopting the language of cinema to tell the story of Teoresi and its values has made it possible to enter into synergy with internationally renowned partners, creating an immersive and engaging narrative, capable of expressing the essence of the company in an original way. Reality and virtual scenarios have been integrated to create a unique visual experience capable of amplifying the corporate message, all this created within the Prodea Led Studios – the first virtual set entirely developed in Italy and one of the largest and most advanced in Europe, specialized in 3D technologies and virtual reality.
In a world on the verge of stagnation that has stopped innovating, a heroine, played by Chiara French, embarks on an overwhelming mission to save it. Guided by a mysterious figure, supported by figures with extraordinary powers – Luca Ballarini, Veronica Barassi and Max Casacci – and the expertise of a group of Teoresi colleagues, she faces the challenges that await her in the hope of succeeding in her enterprise. Through a multiverse and its four fantastic cities, brought to life by the most advanced digital technologies, Aurora’s journey takes shape before your eyes.
Prodea Group took care of every aspect of film production, from the general organization, from logistics to set design, to virtual management by creating 3D digital sets and creative supervision.