The goal of the evening was to welcome the ever-faithful Star Wars fans, bloggers and influencers who are passionate about this film genre. The promotion of the Italian launch of the highly successful third TV series Star Wars: The Mandalorian, a series closely linked to the Star Wars film world conceived, written, and directed by Jon Favreau, has begun. Star Wars: The Mandalorian will be divided into 16 episodes that will be broadcasted exclusively by Disney Plus.
Prodea Group, a historical company in the Italian market in the production of important events, on this momentous launch joined Disney to organise a specific evening in the very central Spazio San Babila, set in a strategic position in the heart of Milan, between the fashion quadrilateral and Corso Vittorio Emanuele.
The aim of the evening was to welcome the ever-faithful Star Wars fans, bloggers and influencers who are passionate about this genre of film. The Star Wars universe has always proved to be a very transversal culture and its articulated mythology has been able to involve any kind of target audience. In an immersive and avowedly “Mandalorian” setting, created in collaboration with the street artist Zoow24, the 200 guests invited by Disney were able to preview the first episode of the Star Wars franchise: The Mandalorian in a unique atmosphere that was completely consistent with the mood and colours of Star Wars. From cocktails to finger food, everything was created under the timeless Star Wars sign.