In 2021, after the pandemic, we helped Costa boosting the restart of cruise ships, telling tour operators and travel agents about the offer renewal and the important Pillars of Nuova Costa new, more authentic and sustainable way of cruising.
The aim was to stimulate trade curiosity about novelties of Nuova Costa, providing a real, dynamic, realistic live anticipation of onboard experience.

We therefore thought of a multi-episode video editorial plan, shot in five languages with interviews to top international managers from the Sales Emea market.
A video schedule distributed in the following weeks on Costa Extra, the owned online platform, which has reached all agencies and tour operators connected to Costa, with maximum approval from them about the acquisition of new content, useful to generate a wider and more complete moment of sale to the final customer.